Objective: Design a logo, stationary package, and Facebook cover photo for Rachael Ray Nutrish's Campaign, Furever Home. This promotional program is to raise awareness of animal rescue and help shelter pets find the homes they deserve, while offering an opportunity to spur donations to support animal rescue efforts.
Concept: Every pet should have a hook to hang their leash on! The logo incorporates a double hook to create a snout-like shape to depict a pets face. The colors are vibrant to evoke the playful nature of animals.
