Objective: Create a Logo, Website, and cohesive set of 3 trifold brochures to be displayed at the front desk of Fuel Fitness.
Concept: Using dumbbells as the inspiration for this fitness company, 2 F's have been incorporated to create the logo. Bright colors were chosen for this brand to help catch a viewers eye and create excitement surrounding the idea of health and wellness. Diagonals and triangles were used throughout to evoke an arrow shape to help keep the viewers eye moving and wanting to continue to read more.
